{"version":"1.0","provider_name":"Redacteur.com","provider_url":"https:\/\/www.redacteur.com\/blog","author_name":"Laura Michaud","author_url":"https:\/\/www.redacteur.com\/blog\/author\/laura\/","title":"Comment d\u00e9finir votre buyer persona ? - Redacteur Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ngtlZwEvSZ\"><a href=\"https:\/\/www.redacteur.com\/blog\/comment-definir-buyer-persona\/\">Comment d\u00e9finir votre buyer persona&nbsp;?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.redacteur.com\/blog\/comment-definir-buyer-persona\/embed\/#?secret=ngtlZwEvSZ\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Comment d\u00e9finir votre buyer persona&nbsp;?\u00a0\u00bb &#8212; Redacteur.com\" data-secret=\"ngtlZwEvSZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.redacteur.com\/blog\/wp-content\/uploads\/sites\/6\/2018\/05\/definir-buyer-persona.jpg","thumbnail_width":850,"thumbnail_height":600,"description":"D\u00e9finir votre persona, c'est-\u00e0-dire le profil type de votre audience, est d\u2019une importance strat\u00e9gique pour vote entreprise. Plus le persona est repr\u00e9sentatif de votre client\u00e8le, mieux vous pouvez cerner les attentes et les habitudes de consommation de celle-ci."}