Artificial intelligence and innovation - Un texte

Hello,
You have to do a short 1200 word case study in english on one aspect of artificial intelligence and innovation. Spotify for example.
You have to do rigorous research and in depth and verify all the informations.

Structure the case to discuss :

* the context in which the business challenge(s) arise(s)
* the needed knowledge and skills to tackle the problem/opportunity
* the way forward (technology or methodoogy)
* the happy end (the evaluation metrics from a customer's point of view)