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Hubstairs #2 - 2 textes

Consignes générales du client :

Création d'articles pour la startup Hubstairs, créateur de contenus visuels en 3D pour le secteur de la décoration et de la maison.
Se référer aux consignes de chaque article

CIBLE BTOB - Ton professionnel attendu

Texte #1
1400 mots
Terminé

Content : 1400 words
Tone : expert
Target : BTOB TARGET  CMO, CDO, CEO home & living retailers
Company : Hubstairs - visual content provider

Title : Why creating an interactive customer experience is important for your business ?

Structure / Outline :

Introduction: customers want interactive experience in their purchasing journey

1- What is an interactive customer experience?
- Explain what is " an interactive customer experience"
- Focus on how IA (content is no longer just personalized, it becomes intelligent), 360° video, virtual reality, augmented reality, 3D projection impact on the customer journey

Give examples on home & living sector and real estate :
360° video and virtual reality for Real estate : better projection for the potential buyers
Augmented reality : home&living focus on Ikea
3D projection : home&living focus on Hubstairs

2- What are the benefits of interactive customer experience for brand?
--> in this second part you have to focus on the sector of home &living and the Hubstairs solution

- Hyper Personalization for each customers with Hubstairs and its news customer experience to buy products for their home (explain this new solution + lien : *** URL MASQUÉE ***)
Unique, immersive and fun experience proposal (*** URL MASQUÉE ***)
Transforms customer relations and makes it possible to establish a personalized contact : the customer has access to a unique solution, manufactured for himself, that precisely matches his needs and tastes.

- Improvement of interaction: experience according to the user's profile, each step of conversion of a website is now adapted to the consumer in order to help the prospect qualify his needs and thus direct him towards sales (increase the conversion rate of the sites)
Hubstairs solution is the beginning of a close relationship with the brand and the product, the consumer is no longer passive, he becomes an actor and co-creator of his purchase, he feels privileged and collaborates directly with the manufacturer.

- Interactive Content Lets You Learn About Your Audience
- Search more arguments…

+ statistics that you can used :
91% of buyers prefer visual and interactive content rather than traditional formats. (2015 Content Preferences Survey)
93% of marketers agreed that interactive content is effective in educating its buyers (Ion Interactive) 88% of marketers said that interactive content is effective in differentiating their brand from their competitors (Ion Interactive)
70% of marketers say that interactive content is effective at converting site visitors. (Ion Interactive)
89% of current marketers are focused on creating more high-quality and engaging content over the next 12 months. (Marketo)

Keywords: e-commerce, personalization, customer experience, interaction
Inspirational content : *** URL MASQUÉE ***

ZR16-5280 a été choisi pour la rédaction de ce texte.

Avis du client
Texte #2
1400 mots
Terminé

Content : 1400 words
Tone : expert
Target : BTOB TARGET  CMO, CDO, CEO home & living retailers
Company : Hubstairs - visual content provider

Title : Why you should privilege visual merchandising ?

Structure / Outline :
1- E-commerce market (short part, it is more an introduction on the subject)
- World population buying online: 1.6 Billion (21.8%)
- Very competitive market
- Customers are more and more informed, it is difficult to convince them
- ...

2- The importance of Visual Merchandising on retail businesses

- visual merchandising influence consumer behavior.
Purchase factor: 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision (source: *** URL MASQUÉE ***)
- Image quality is essential: 90% of online shoppers say that the quality of photos is the most important factor in an online sale (source etsy)
- Influence brand image: images give customers emotions, they have to tell a story, they help you see who you could become if you bought one of their cars.
- Interactive shopping experience: 78% of online shoppers prefer photographs that put the product in context - they want to see the product as if it were already part of their daily lives (source: *** URL MASQUÉE ***

3-How to meet your visual needs?
--> 3D visuals impact your purchasing performance

- Better quality with 3D : texture, details..
- To stand out from the competition
- better catalog to present product ranges & an increased personalization that does not always allow you to take pictures of the entire range

+ Focus on Hubstairs solution and its community of interior designers

Keywords: visual merchandising, 3D, user experience
Inspirational content : *** URL MASQUÉE ***

ZR16-5280 a été choisi pour la rédaction de ce texte.

Avis du client